5 ways to show your personality in branding photos

The one thing that makes your biz unique is YOU!

So you don't want online images of you that are boring and generic. And you certainly don't want images that look like stock photos.

You want images that show off your personality, your style and your character. Whether you are fun and outgoing or a peaceful soul who loves to meditate and read - whatever it is you need to let those qualities shine.

Great personal branding portraits aren't just a picture of you, they tell a story of who you are, what you do and where and how you do it.

A creative entrepreneur shows his personality at his desk in the Petridish shared office space in Dunedin
The coffee, the big laugh, the office plants, the socks! Everything about this personal branding image shows personality & gives potential clients something they can connect with.

You are how to make your small business stand out

In 2020 you are your brand. If you let your own personality infuse everything in your business you are going to create something unique that nobody else can replicate.

People don’t buy from businesses, they buy from people they know, like and trust.

If the images you use online showcase your personality, your story and who you are, they will go a long way to building that know, like and trust factor.

When you’re ready to move a step beyond a professional headshot, personal branding photography is a great way to create a collection of images to use everywhere in your biz.

Here’s five ways to really show your personality in your branding photos.


1. Be authentic

Before you can show off your personality you need to define it. Personal brand photography is all about showing your personality.

Are you laidback and casual? Are you full of fun and energy? Are you romantic, spiritual, helpful, adventurous, professional, quirky?

Write down three words you want your images to convey and make sure your photographer knows them.

A woman stand with her massage chair in front of an artwork to incorporate a story into a personal brand image.
Friendly, approachable, creative are three personality traits that immediately jump to mind when looking at this personal brand image.

2. Show behind the scenes

How do you do your work? What is your creative process?

People love to see behind the scenes - it gives them a little peek into your world, a side of you that they might not normally get to see.

Behind the scenes images can include a wide range of settings. You might be working in your office or curled up on the couch - or even your bed - with your laptop.

Maybe you do your best thinking while walking the dog. Maybe you have a favourite cafe you like to work in or meet clients.

With good organisation your shoot could incorporate different locations.

An author looks out the window for inspiration while writing in a personal branding image.
Give your audience a glimpse of you working behind the scenes - these kind of images attract our curiosity and good styling helps add to the story of who you are.

3. Make use of props